What Is a Website Conversion Audit?
A website conversion audit is a systematic review of your website's ability to turn visitors into customers, leads, or subscribers. Unlike traditional website audits that focus on SEO or page speed, a conversion audit evaluates the elements that directly influence whether someone takes action — including your headline clarity, call-to-action effectiveness, trust signals, mobile experience, and lead capture strategy. OhhWells' free website conversion audit tool analyses your site across 6 key conversion categories and delivers a personalised score with actionable recommendations in under 30 seconds.
What We Audit: 6 Conversion Categories
1
First Impressions
Can visitors understand what you offer within 5 seconds? We check your headline clarity, value proposition, and hero section effectiveness.
2
Call-to-Action Effectiveness
Are your CTAs compelling enough to drive clicks? We evaluate button copy, visual prominence, placement, and whether you have a clear primary action.
3
Trust & Social Proof
Do visitors trust you enough to take action? We look for testimonials, client logos, security indicators, and contact accessibility.
4
Mobile Experience
Does your site convert on phones and tablets? We check responsive design, touch targets, navigation usability, and mobile form optimisation.
5
Content & Clarity
Is your copy focused on customer benefits? We assess heading structure, language simplicity, objection handling, and scanability.
6
Conversion Funnel
Are you capturing leads effectively? We review form design, field count, value exchange clarity, and secondary conversion paths.
How It Works
1
Enter your website URL
Paste any URL into the tool — your homepage, a landing page, or a product page. No signup or account needed.
2
Get your conversion score in 30 seconds
Our tool analyses your site across 6 categories and gives you a score out of 100 — plus a pass/fail breakdown for 30 individual checks.
3
Follow the fix-it playbook
Each audit category comes with prioritised, step-by-step recommendations you can implement today to start converting more visitors.
How OhhWells Compares to Other Free Website Audit Tools
Feature
OhhWells Audit
HubSpot Grader
Google PageSpeed
Fibr CRO Audit
Audit checks
30
50+
80+
100+
Speed
30 sec
2–5 min
2–5 min
1–3 min
Copy quality audit
✅
❌
❌
❌
Mobile UX audit
✅
✅
✅
❌
Trust & social proof audit
✅
❌
❌
❌
Why Your Website's Conversion Rate Matters
The average website conversion rate is 2.35%, but the top 25% convert at 5.31% or higher
Source: WordStream, 2024
88% of online visitors are less likely to return after a bad experience
Source: Sweor, 2024
A 1-second delay in page load time reduces conversions by 7%
Source: Neil Patel, 2024
70% of small business websites lack a clear call to action
Source: Small Business Trends, 2024
Mobile traffic accounts for over 60% of web traffic in Southeast Asia
Source: Statista, 2025
These numbers show that most websites have significant conversion potential they're not tapping into. A free website conversion audit identifies exactly where your site is leaking customers — so you can fix it before spending money on more traffic.
Frequently Asked Questions
Found Issues? Fix Them All at Once.
OhhWells is the website builder designed for conversion. Beautiful design that actually drives bookings and sales — built for customer centric small businesses.
✓
Conversion-ready templates (no more guessing what works)
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Built-in booking & lead capture (no extra plugins needed)
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Brand-consistent design across every page (professional, always)
No credit card required · Free plan available